Learning Recommendations: Sophomore or Junior Year

General Description: This course explores the marketing practices and principles at both the retail and industrial level to give students an overview of the importance of marketing in the business world.

Students are required to join DECA and take an active role in DECA conferences. These conferences have additional costs associated with them that students should be prepared to pay. Most students will attend at least one conference. These conferences provide students with the opportunity to travel and meet students from Washington State and throughout the United States.


  • Marketing
  • Economics and distribution
  • Securing and keeping a job
  • Careers in marketing
  • Human relations
  • Business communications
  • Management and operations
  • Merchandising
  • Sales
  • Entrepreneurship

Strategies: Students learn through a combination of:

  • Membership in DECA
  • Participation in DECA conferences

Homework:  Participation in DECA can lead to significant work outside of class. However, the class itself features little homework, less than 15 minutes per night on average.

Course Fee / Materials:  Yes, see Course/Club/Misc. Fee link.  

CTE Dual Credit:  This course is CTE Dual Credit approved and articulated with Bellevue College or Shoreline Community College. Students who demonstrate proficiency of the college course competencies with a ‘B’ (3.0) or better grade may be eligible to earn college credit through the Tech Prep program. Students MUST register for CTE Dual Credit while they are enrolled in the high school course and also are required to pay a $50 non-refundable annual consortium fee.