Skyline 3

Learning Recommendations: Student should have an interest in the marketing process and leadership development through the DECA program.

General Description: This course explores the marketing practices and principles at both the retail and industrial level to give students an overview of the importance of marketing in the business world.


  • Marketing
  • Economics and distribution
  • Securing and keeping a job
  • Careers in marketing
  • Human relations
  • Business communications
  • Management and operations
  • Merchandising

Strategies: Students learn through a combination of:

  • Membership in DECA
  • Participation in DECA conferences
  • Direct instruction
  • Written assignments
  • Use of technology

Equipment to be provided by Student:  None

Note: Students join DECA and take an active role in DECA conferences. These provide students with the opportunity to travel and meet students from Washington State and throughout the United States.

Students who complete this course may qualify for college credit at various community and technical college programs. For more information, please visit the CTE Dual Credit page.

Students wanting to enroll in the IB Career Program must take their Career Track courses in their Junior and Senior years to count towards their IBCP Certificate. Click here for more information.